WE COULD FIT A WHOLE RADIO STATION INSIDE
Our client's brief was to launch a radio campaign and communicate that the new Sorento 7 is a roomy car, now with three seat rows. So instead of making a radio ad, we took away the car seats and transformed its interiors into a radio station for a whole weekend. The car got media attention and made conversation in different radio stations and social media for a whole week.
Because we could fit a radio station inside, but for you we'd rather place seven seats.
The campaign also featured several print versions.
Agency: Rivera & Rivera
Creative Direction: Juan Sánchez, Juan Carlos Sol
Film: Mercado Negro, Luis Javier Funes, John Sullivan
Graphic Design: Asdrubal Toruño
Digital Strategy: Erika Carlderón
